Christian Dior―Book Tote Bag

↳ Dior required an elegant film that showcased the ABCDior personalisation service for their iconic Dior Book Tote.
The film features a number of Book Tote designs revealing a range of names embroidered into the signature Dior band. 

Set in a simple, timeless environment with a magical edge, the compositions invoke a high-end window display. Subtle and sophisticated, the scenes work as ambient additions to the mixed-media ABCDior personalisation campaign. 

Creative Director: Clayton Welham
Designers: Jay Culley