Drum&Black―Sophistication. Spiced.

↳ English rum manufactor Drum&Black asked me to direct and create a 30 second hero film for them. It was used across social media to represent their iconic branding whilst also showcasing the ingredients behind the popular rum. 

Slick, easy-going and composed, the edit swiftly presents the brand indentity through the tone and colour of the imagery. It focuses on concept of distortion and deformation, inspired by the reflective nature of the product design.

Art Director/Designer: Jay Culley