SPHERE―Do Robots Have
Lightbulb Moments?

↳ MSG SPHERE in Las Vegas asked The Mill Chicago to create a 30 second film teasing the soon-to-be-built building's design and incorporated robots. This ad was aired during the 2023 Oscars.

The film slowly reveals the building's unique architecture being built by layers of code. The film then pulls out to reveal the AI that is being used as the face of the brand. 

Art Director: Ilgi CandarDyer
Designers: Jay Culley, Eric Ramin, Brody Davis, Chris Rodriguez,
Akshay Tiwari